It's no secret that there's a lot to be done for global development: lifting people out of poverty, supporting the energy transition and battling climate change. But as it's often the case with public policy topics, tracking progress towards them is not easy. That's why the team at ONE Campaign took it to heart to consolidate the latest numbers into a coherent story available for anyone, anywhere. What did the data reveal? See the full story to find out.
We helped the ONE team bring this data story to life visually. We designed a paper handout for the UNGA attendees: it included a QR code to explore the narrative in an interactive form. You can see the final version of the animated graphic on the Trillions Tracker page. While we're quite pleased with the final result, it took us a while to get there: we explored different design options, including static graphics, scrollytelling and animation. We landed on the latter as it allows to show all the complex data in one screen—and with an element of surprise.
